About Me
Research & Strategy
Mixed methods research and advanced data analysis to strategically drive business growth initiatives
MSc Economics, MSc Market Research, BA Sociology
Professor at Universidad de Buenos Aires (UBA) & Universidad de San Andrés (UdeSA)
- Strong experience in applied social research, economic research and applied statistics.
- Vast experience in the building of large and high performing teams of specialists.
- Well-versed in the combination of social science, data and tech products.
- Specialist with programming languages like Python, R and SQL.
Resume
Education
Master in Applied Economics
2020 - 2021
Universidad Torcuato Di Tella, Buenos Aires, Argentina
Master in Market Research and Consumer Insights
2018 - 2019
Universidad de Ciencias Empresariales y Sociales, Buenos Aires, Argentina
Data Science Certification
2018
Universidad Tecnológica Nacional, Buenos Aires, Argentina
Business Intelligence Certification
2017
Universidad Tecnológica Nacional, Buenos Aires, Argentina
Bachelor of Sociology
2012 - 2017
Universidad Nacional de La Plata, Buenos Aires, Argentina
Consultancy Experience
Inter-american Bank of Development
2018 - Present
Argentina, Chile, Ecuador, Paraguay & Uruguay
- Ex ante & ex post economic evaluation of investment projects.
- More than 10 projects analized.
Cervecería y Maltería Quilmes
2023
Buenos Aires, Argentina
- Company Client centricity measurement and strategy development.
- Client Journey Mapping based on discovery research.
Gire
2022
Buenos Aires, Argentina
- Journey Mapping & drivers and pain points discovery regarding Payment Processing services.
Seeker Parking
2021
Argentina & Brasil
- Economic evaluation for business development in Argentina and Brasil.
European Investment Bank (EIB)
2019
Argentina
- Qualitative communication campaign testing for Latam.
Professional Experience
Head of Product Research
2022 - Present
Glovo, Barcelona, Spain
- Design and lead end-to-end research projects focused on user experience with all Glovo products.
- Lead a team of 9 members (managers, staff and senior researchers) with strong analytical skills.
Mixed Methods Research Manager
2021 - 2022
Mercado Libre, Buenos Aires, Argentina
- Design and lead end-to-end research projects focused on user experience with Fintech products.
- Lead a team of 25 members with strong research skills: quantitative and qualitative user research techniques, data analysis and statistical modeling.
- Lead the ResearchOps team development.
Quantitative Research Project Leader
2020 - 2021
Mercado Libre, Buenos Aires, Argentina
- Design and lead end-to-end quantitative research projects focused on user experience with Fintech products.
- Lead exploratory data analysis and statistical modeling focused on used behavior.
- Lead a team of 3 members with strong analytical and programming skills.
Senior Research Analyst
2019 - 2020
Banco Galicia, Buenos Aires, Argentina
- Design and lead end-to-end research projects focused on customer experience and customer engagement.
- Do exploratory data analysis and statistical modeling focused on customer behavior.
Research Analyst
2018 - 2019
Ogilvy, Buenos Aires, Argentina
- Design and lead end-to-end research project focused on behavioral science and communicational strategy in financial and energy industries.
- First-party and third-party data analysis.
Data Analyst
2017 - 2018
Fondo de Garantías de Buenos Aires, Buenos Aires, Argentina
- Exploratory data analysis and statistical modelling.
- Reporting for management.
Teaching Experience
Universidad de San Andrés (UdeSA)
Present
Buenos Aires, Argentina
- "Data-driven design" course
Universidad de Buenos Aires (UBA)
2022-Present
Buenos Aires, Argentina
- "Experience Management for digital products" course